ParisAnnées 80 in France. Mode design and graphisme.

Années 80 in France. Mode design and graphisme.

From the election of François Mitterrand (french president) in 1981 to the fall of the Berlin wall in 1989, this historic decade, still vivid in people’s minds in France, is considered both a political watershed and an artistic turning point in the fields of fashion, design and graphic arts, where postmodernism opens up all artistic possibilities.

Années 80, Mode, design et graphisme en France brings together over 700 artworks including objects, furniture, fashion designs, posters, photographs, videos, album covers and fanzines, retracing this frenzied decade that became synonymous with eclecticism. The 1980s saw the emergence of a new generation of creators, from Olivier Gagnère, Elizabeth Garouste and Mattia Bonetti, to Philippe Starck and Martin Szekely, all of whom designed and created in a context conducive to freedom of expression.

Fashion design also broke free from the traditional dictates of style, with designers like Jean Paul Gaultier and Thierry Mugler skyrocketing to “superstar” status. The 1980s were also the apex of advertising, graphic design, and audio-visual production through the works of Jean-Paul Goude, Jean-Baptiste Mondino and Etienne Robial.

From new wave to post-punk and hip-hop, a new chapter was also being written in the history of music and dance in the legendary nightclubs of Paris.

Place/ MAD, Paris

ft/ Kate Zaniewska

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