The concept behind Softheads is to reinterpret classical hunting trophies in a sustainable manner and with a dash of humour and good taste.
Sergio Roger (Barcelona, 1982) is the creative soul and founder of Softheads. Parallel to his personal work, he launched the project in 2011 with the aim of bringing art closer to a wider audience.
The collections include a curated selection of fabrics from the best upholstery producers in Europe. All the pieces are designed by Sergio Roger and produced, in Barcelona, in collaboration with a foundation that helps women at risk of social exclusion.
Softheads’ clients include Barney’s in NewYork, Selfridges in London, Palacio de Hierro in Mexico City, Hotel Yurbban in Barcelona and the Clarion Hotel in Oslo.