Samaritaine. Art Nouveau and Art Deco treasure

Samaritaine, founded by Ernest and Marie-Louie Cognacq-Jaÿ in 1870, what started as a small boutique on rue de Pont-Neuf has become much more than just a department store: it has become the go-to destination in the heart of the capital. In 2021, it’s reopening to unveil the exceptionally revived iconic Art Nouveau building along with a new contemporary structure on rue de Rivoli.