The leading fashion trade show #wsn18
More than 20 years after its creation, Who’s Next has become the leading international fashion trade show for womenswear in Europe. In January and September, the event welcomes 46,600 visitors through its doors at the Porte de Versailles Exhibition Centre in Paris, with around 600 French and international ready-to-wear brands there for them to discover.
urban multicultural influence
Who’s Next takes place in conjunction with Premiere Classe, the leading accessories trade show.
The energy of design, a citizen’s state of mind of the world:
art | colours | dance | music | attitude
Blazing. Vibrant. Astonishing. This is Africa Street, the creative genius of the streets of Africa that, in a compelling whirlwind of emotions, will bring on the edition of Who’s Next.
From Durban to Tunis, Addis Ababa to Dakar, the streets of Africa appear as fascinating, never-ending sources of inspiration for fashion design.
Africa Street is the spirit of the youth all over Africa. Proud and fearless, this new generation is reappropriating its own heritage as well as influences from all over the world. They reveal themselves everyday, via the Internet, the media and in the suitcases of exiled loved ones returning home.
With their ancestral culture and hyper-connectedness, feet anchored on the powerful earth, with a head full of algorithms, young African designers eagerly adopt and reinterpret codes from the US, Asia, the Caribbean and Europe.
Moving. Spontaneous. Fiercely lyrical. Africa Street fashion is an unavoidable and astute tool of self-affirmation in a space where community takes priority again and forever.
Who’s Next and Premiere Classe will celebrate modern African identities, activism and the breathtaking savoir-faire of brilliant designers from the four corners of Africa.
To put the spotlight on Africa Street is to explicitly affirm that the streets of the 54 countries of the continent are an essential influence for fashion. Today, they are certainly its most jubilant image.
www/ whosnext brands 7th to 10th September, Paris, Porte de Versailles