At The ART Company the values are: strength, quality, innovation and humour. They are in touch with the exact specifics of the values of the brand, as a company they interpret strength in terms of the company being the hub of all human activity, and that quality has to be omnipresent.
Humour. Open doors, diffuse situations and relax tense atmospheres. This good for the general mental health and it makes life easier to not take things too seriously.